Week1


Week 1 Activities

 

Join the class Yahoo! Group, http://groups.yahoo.com/group/sy97_english_advertising/

 

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Week 1

Introduction

Chapter 1: What is Advertising today?

Lecture/Q&A

Role of Advertising

Create a group wiki for creative planning and collaboration

 

View Slideshow: Mini Cooper: Car with an Attitude

 

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Chapter 1 Powerpoint slides, go to class Yahoo! Group's Files area.