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PSA_Rubric

Page history last edited by Aiden Yeh 15 years, 6 months ago

Public Service Announcement Scoring Rubric

Group Members: _______________________________________

PSA Theme: ___________________________________________

PSA length: ____________________________________________

Criteria

Y/N

Comments

  Provided 2 studies

 

 

  Provided PSA script

 

 

Meeting Language Goals

E, VG, G, A, Poor

  Use of present tense to indicate the ongoing nature of the event/situation

 

 

  Use specific words that have emotional appeals to make the target audience feel compassion, guilt, sympathy, etc

 

 

  Use action words to say exactly what the viewers have to do and how to do it

 

 

  Use vocal variety and appropriate pacing when delivering the VO.

 

 

PSA Content

 

 

  Clearly identified the ‘Who’

 

 

  Clearly identified the ‘What’

 

 

  Clearly identified the ‘Where’

 

 

  Clearly identified the ‘When’

 

 

  Clearly identified the ‘Why’

 

 

  Clearly identified the ‘How’

 

 

Level of PSA Persuasiveness

 

 

Creative Skills

 

 

  PSA concept

 

 

  PSA message

 

 

  Creative Execution

 

 

Technical Skills

 

 

  VO quality

 

 

  Choice of background music

 

 

  Sound effects

 

 

  Talents/actors (if applicable)

 

 

  Transitions of visual images

 

 

Collaborative Tasks

 

 

  Provided job listings for individual contributions

 

 

 

 

 

Group Grade: ___________

Copyright 2008 Aiden Yeh

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