Public Service Announcement Scoring Rubric
Group Members: _______________________________________
PSA Theme: ___________________________________________
PSA length: ____________________________________________
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Criteria
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Y/N
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Comments
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Provided 2 studies
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Provided PSA script
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Meeting Language Goals
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E, VG, G, A, Poor
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Use of present tense to indicate the ongoing nature of the event/situation
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Use specific words that have emotional appeals to make the target audience feel compassion, guilt, sympathy, etc
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Use action words to say exactly what the viewers have to do and how to do it
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Use vocal variety and appropriate pacing when delivering the VO.
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PSA Content
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Clearly identified the ‘Who’
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Clearly identified the ‘What’
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Clearly identified the ‘Where’
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Clearly identified the ‘When’
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Clearly identified the ‘Why’
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Clearly identified the ‘How’
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Level of PSA Persuasiveness
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Creative Skills
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PSA concept
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PSA message
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Creative Execution
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Technical Skills
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VO quality
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Choice of background music
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Sound effects
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Talents/actors (if applicable)
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Transitions of visual images
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Collaborative Tasks
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Provided job listings for individual contributions
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Group Grade: ___________
Copyright 2008 Aiden Yeh
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