Creating the print ad for your PSA ad campaign
1. Create 2 print studies, one for each of your PSA ad campaigns.
- Create a new page on your wiki called 'PSA_Print_Ad'
- Follow the following format when writing your PSA Print Ad
STUDY 1 (STUDY 2)
Visual:
Headline:
Subhead:
Body Copy:
Slogan/Tagline:
Logo
Contact Information:
2. You can use any of the following tools in creating your PSA Print Ad
Word Document
powerpoint
Graphics, http://www.brainybetty.com/MENUGraphics.htm
photos http://www.freeimages.com/photos/
3. What's the lay-out style/s of your print ad? See page 239-241 for ad lay-outs
4. Take note of the following language requirements:
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Use of present tense to indicate the ongoing nature of the event/situation
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Use specific words that have emotional appeals to make the target audience feel compassion, guilt, sympathy, etc
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Use action words to say exactly what the viewers have to do and how to do it
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Use vocal variety and appropriate pacing when delivering the VO.
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PSA Content
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Clearly identified the ‘Who’
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Clearly identified the ‘What’
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Clearly identified the ‘Where’
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Clearly identified the ‘When’
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Clearly identified the ‘Why’
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Clearly identified the ‘How’
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5. drafts must be submitted today, 12/22/2008
Save your ad as .doc or jpeg files. copy your print ad to your wiki.
5th Step of Creating your PSA Ad Campaigns (http://ad97.pbwiki.com/PSA-wiki)
5. Create separate pages within your wiki for:
-Possible topics
- resources
- script writing (12/22)
- storyboard (illustrations, images, etc) (12/22)
- links for sound effects, etc.
- etc. (other needs)
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