Group Presentation 2: Forming your own Ad Agency and Marketing it

Project Goal: The students create a fictitious advertising agency and come up with a ad to promote its services.

1. Come up with your own Ad agency name, logo and slogan

2. Agency Profile

   -Who you are

   -Description of company. It should creatively describe ‘who you are as an ad agency’?

   - Who’s Who (the people in your agency that makes your company work, refer to your   textbook for agency positions, e.g. creative director, etc.)

   -What you believe (Agency philosophy).

       -Where you are (location), this shows how big/medium size your agency is

3. Envision your clientele. Who makes up your clientele? How does that affect its client base?

4. Develop an organizational flow chart for the agency, which presents the various people within the agency and what those people do. The chart should include the various positions mentioned in the text (p. 117), along with a brief description of each person’s responsibilities.

5. Ad to promote your agency’s services. Lay-out and design must be consistent with your company name, logo, slogan, and philosophy.

Visit the following websites for advertising agencies:

http://www.leoburnett.com/

http://www.bc-p.com/

http://www.bbdo.com/

http://www.arnoldworldwide.com/arn.cfm

http://www.hillandknowlton.com/

http://www.ogilvy.com/o_mather/what_flash.html

http://www.yr.com/yr/

http://www.admerasia.com/about.html

http://www.mccann.com/

http://www.saatchi.com/worldwide/

http://www.ogilvy.com/

http://www.jwtworld.com/

http://www.chadwickcomm.com/flash.asp

http://www.thecoopergroup.com/

http://www.toolbox.com/