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Case Study: Abercrombie & Fitch
pp. 25-27; p. 33 (Puffery)
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FrontPage
SECOND SEMESTER
Sales_Promotion
Midterm_Project
Ad_Plan
4Ps
Market-Segmentation
Needs-Utility
Controversies
Puffery
Sem2 Week1
FIRST SEMESTER
Week1
Creative_Media
Creating-your-ad-agency
Ad-Agency-Rubric
Project 2, Ad History
Ad_History_Report
Ad_History_Report2
Creative_Brief
Answers_Creative_Brief_In_class_Work
Creative_Strategy
Creative_Pyramid
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