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Ad-Agency-Rubric

Page history last edited by Aiden Yeh 15 years, 3 months ago

English Advertising

Creating and Promoting your own Ad Agency

Rubric

Group: ________________

Name of Agency: _______________

Grade Key: E= Excellent, G= Good, A= Average, P=Poor

 

Criteria

Grade

Comments

Name of the agency

 

 

 

 

 

 

Creative and meaningful logo

 

 

 

 

 

 

 

 

Catchy slogan

Language appropriate

Language accuracy

 

 

 

 

 

 

 

 

Description of the company

‘who you are as an ad agency’

 

 

 

 

 

 

 

 

Who’s Who (Organizational chart and responsibilities)

 

 

 

 

 

 

 

 

 

 

Agency philosophy

 

 

 

 

 

 

 

 

 

 

Who makes up your clientele?

 

 

 

 

 

 

 

 

Print Ad for promoting ad agency (must be consistent with name, logo, and philosophy)

 

 

 

 

 

 

 

 

 

 

Oral Presentation

Organization

Preparation

Language Use

Powerpoint Presentation Material

    Overall Presentation

 

 

 

 

Collaborative Work

 

 

 

 

 

 

Grade =

 

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