English Advertising
Creating and Promoting your own Ad Agency
Rubric
Group: ________________
Name of Agency: _______________
Grade Key: E= Excellent, G= Good, A= Average, P=Poor
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Criteria
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Grade
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Comments
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Name of the agency
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Creative and meaningful logo
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Catchy slogan
Language appropriate
Language accuracy
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Description of the company
‘who you are as an ad agency’
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Who’s Who (Organizational chart and responsibilities)
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Agency philosophy
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Who makes up your clientele?
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Print Ad for promoting ad agency (must be consistent with name, logo, and philosophy)
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Oral Presentation
Organization
Preparation
Language Use
Powerpoint Presentation Material
Overall Presentation
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Collaborative Work
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Grade =
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