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Ad-Agency-Rubric

Page history last edited by Aiden Yeh 15 years, 5 months ago

English Advertising

Creating and Promoting your own Ad Agency

Rubric

Group: ________________

Name of Agency: _______________

Grade Key: E= Excellent, G= Good, A= Average, P=Poor

Criteria

Grade

Comments

Name of the agency

Creative and meaningful logo

Catchy slogan

Language appropriate

Language accuracy

Description of the company

‘who you are as an ad agency’

Who’s Who (Organizational chart and responsibilities)

Agency philosophy

Who makes up your clientele?

Print Ad for promoting ad agency (must be consistent with name, logo, and philosophy)

Oral Presentation

Organization

Preparation

Language Use

Powerpoint Presentation Material

Overall Presentation

Collaborative Work

Grade =

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